Founded by twin sisters, Swooned is a leading online wedding resource dedicated to bringing fresh and modern wedding inspiration to discerning brides and grooms, whether their budgets are of the sky-is-the-limit variety or the sofa-spelunking-for-spare-change kind. On Swooned’s daily blog, readers will find a diverse selection of real weddings and engagement sessions from around the world; trendsetting styled shoots; original do-it-yourself tutorials; seasonal signature cocktail recipes; in-depth interviews with top wedding professionals; tips on bridal fashion and beauty; travel features; a visual search tool for finding and collecting thousands of wedding ideas; a carefully curated vendor guide; a shop featuring the finest artisanal wedding goods; creative mood boards designed to help couples develop a cohesive wedding style and color palette; and an assortment of versatile free wedding printables.
A magazine is currently in the works and will be forthcoming later this year.
Founder and Editor
An editor by trade, Lauren has spent almost a decade working in the publishing industry. After serving for many years as the editor-in-chief of a small publishing house in Boston, she ventured into the realm of freelance editing. She has edited and photo-edited a wide variety of books for National Geographic Books, W. W. Norton, Quayside, and others.
Lauren caught the wedding bug while planning her own nuptials in 2011. The experience transformed her cookie-cutter notion of weddings, which she now regards as beautiful collisions of many different art forms, including the greatest art form of all: love. When she’s not doing bookish things or poring over beautiful images and ideas for Swooned, she can be found trail running, creating disasters in the kitchen, or taking to the skies as a small-plane pilot. A San Franciscan at heart, she currently resides in Chapel Hill, North Carolina, with her husband and adopted cat, indisputably the world’s cutest (and fluffiest) teacup Persian.
founder and Business Adviser
Ashley, Lauren’s left-brained twin, serves as Swooned’s business adviser. As a fashion aficionado, she has been advising Lauren on her (often unfortunate) fashion choices since a very early age. A veterinarian by day, Ashley hopes to one day open a wildlife sanctuary in South Africa. She has always had an adventurous heart, and her passion for globetrotting has taken her on countless adventures, from free diving in the Gulf of Oman to trekking to the base camp of Mount Everest.
Polly is a writer and crafter who lives and works in the sunny city of Oakland, California. She’s blogged for ReadyMade, Vianza, ManMade DIY, Joie, and IndieFixx, and her craft projects have been featured on CRAFT, Whimseybox, Craft Gossip, and BuzzFeed. Polly also shares secrets, style ideas, and retro kitsch goodness on her own blog, The Firefly Express. She always cries at weddings, even ones on TV.
As a South African graphic designer, Susan considers it a blessing that she can make a living doing something she loves. All things pretty and unique inspire her, and she thrives on using many different tools and mediums to create. In her free time, she experiments in the kitchen, gardens, and enjoys the Langebaan Lagoon on the coast of the Western Cape.
Carlene is a registered dietitian nutritionist from Northern Virginia. She helps brides get healthy before and beyond “I do” as the only licensed wedding wellness professional. She loves to whip up clean cocktails and meal ideas for health-conscious hostesses. She shares recipes, nutrition tips, and lifestyle inspiration on her blog, Healthfully Ever After.